Maybeline

Maybelline Fitness & Beauty Event at Lume Studios

We partnered with Maybelline to create an exciting beauty-meets-fitness event at Lume Studios, showcasing their latest makeup products in a dynamic and engaging way.

The event featured four exclusive class sessions led by a celebrity fitness instructor, where guests used special rebound shoes that allowed them to jump and move with ease, making for a fun, high-energy workout experience. Between sessions, attendees had the chance to try on Maybelline’s newest makeup, engage in beauty tutorials, and connect with each other in an interactive, social atmosphere.

From the immersive beauty stations to the invigorating fitness classes, this event perfectly blended self-care, wellness, and beauty, leaving attendees feeling energized, confident, and camera-ready.

SERVICES

Creative Direction
Event Production and Management
Fabrication
Lighting Design
Staffing
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