We partnered with Ninja to host an exclusive launch event for Thirsti, their revolutionary carbonated beverage system, at Lume Studios. Thirsti, similar to SodaStream, allows users to create customized sparkling drinks with ease, making it a game-changer in the beverage industry.
The event was designed to be a visually immersive and interactive experience, featuring a stunning custom-built setup. A fabricated false wall with refrigerators in the front concealed a hidden entrance, creating an air of mystery and excitement. Once inside, guests were transported into a vibrant, color-saturated world filled with dynamic lighting and immersive installations that perfectly reflected Thirsti’s refreshing and innovative spirit.
The goal was to engage influencers, media, and tastemakers, giving them an exclusive first-hand experience with the new product. Attendees were able to interact with the Thirsti system, create their own custom carbonated beverages, and share content from the highly photogenic, social-media-ready installations.
