We had the honor of hosting Jim Beam for an influencer event and the exclusive reveal of their new bottle design. Held at Lume Studios, this immersive experience transported guests straight to Jim Beam’s iconic family barn in Kentucky—right in the heart of New York City. Through stunning immersive visuals, attendees were fully immersed in Jim Beam’s rich history, dating back to 1795, when Jacob Beam distilled the brand’s first batch of bourbon.
Guests enjoyed custom engraving on Jim Beam bottles and glasses, indulged in Spanish jamón carving, and participated in an exclusive bourbon tasting experience. The combination of heritage, craftsmanship, and cutting-edge event design made this a truly unforgettable evening.
