We teamed up with JetBlue and Thrillist to transport guests back to the 1980s with the TrueBlue Arcade, a vibrant, nostalgia-packed event that blended immersive visuals, classic arcade games, and interactive brand storytelling.
Lume Studios designed a fully immersive environment, bringing JetBlue’s branding to life by animating the airline’s iconic mosaic tiles and crafting a custom sizzle reel that showcased breathtaking JetBlue destinations while seamlessly integrating the Thrillist partnership.
The entire space was transformed into a retro gaming paradise, featuring original arcade machines, custom-branded games, and an array of snacks and prizes for guests of all ages. Whether playing classic arcade hits or engaging with custom JetBlue-inspired experiences, attendees were immersed in a world of travel, fun, and nostalgia.
The TrueBlue Arcade was more than just an event—it was a multi-sensory journey that connected brands, entertainment, and travel in an exciting new way.
