We collaborated with Dr. Martens to host an exclusive influencer and media event at Lume Studios, unveiling their latest shoe designs in a space that fused music, culture, and heritage.
At the heart of the event was a stunning central installation, featuring an array of vintage stereo equipment and retro TVs, creating a visually striking, music-inspired atmosphere that paid homage to the brand’s deep roots in alternative culture. This immersive setup not only showcased Dr. Martens' rebellious spirit but also served as the perfect backdrop for social media moments.
The event brought together influencers, media, and tastemakers, offering them a first look at the new collection while immersing them in a bold, nostalgic, and edgy environment reflective of Dr. Martens' iconic style.
