We collaborated with ESPN and 50 Cent to film a high-energy NBA Finals commercial at Lume Studios, bringing cutting-edge visuals to sports and entertainment. The shoot featured 50 Cent at the center of the room, surrounded by dynamic immersive visuals and graphics that elevated the production to cinematic levels.
One of the standout aspects of this shoot was our ability to create and swap custom graphics on the fly, seamlessly adapting visuals in real time to match the creative vision. This flexibility allowed us to deliver high-impact, broadcast-ready content with precision and speed, ensuring ESPN’s commercial met the highest production standards.
With state-of-the-art immersive technology and real-time visual customization, this project showcased the power of innovation in sports advertising.
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